Dana McGrawDisney Consumer Products and Interactive Media VP Business Insights & Consumer Research
Dana McGraw is Vice President, Business Insights and Consumer Research at The Walt Disney Company. In her role within Disney’s Consumer Products and Interactive Media division, McGraw oversees the groups responsible for data science, analytics, research, and SEO/App store optimization, as well as providing strategic guidance and optimization across numerous product lines at the company.
Prior to joining Disney, McGraw spent four years at Yahoo in a variety of roles within Yahoo’s Media Group, most recently as Head of Global Product Strategy, Yahoo! Sports. At Yahoo!, Dana was directly responsible for strategy for Yahoo! Sports Americas (U.S., Canada, and Latin America) while coordinating product strategy efforts in other regions and overseeing analytics across multiple other properties.
Prior to Yahoo!, McGraw held web analytics roles at leading interactive agencies and coached college basketball for seven years. She holds a bachelor’s degree from Loyola University, New Orleans and a Masters of Business Administration (MBA) from Baylor University.
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Activating on People-Based Targeting: Where’s The Media?
Date/Time: 11:15 AM How are media companies outside of Facebook and Google creating or assembling assets that talk to the same person across screens and channels? How are the various partnerships and conglomerations of media that enable the proliferation of people-based addressable data able to help buy-side customers zero in on the right person? How important is second or third-party data to these companies, and to what extent does a proposed universal identifier for programmatic media change the game for them?