September 26-27, 2017Princeton Club, New York City

Alexander Rea

DDB New York Creative Technology Officer

As the Creative Technology Officer at DDB New York, Alexander works with clients and teams to navigate the multifaceted digital world. In his role, Alexander uses technology to identify, develop, and execute innovative creative that impacts brands. With almost 20 years of advertising, production, design and development experience, Alexander’s intricate knowledge of the digital world lends itself to projects of all shapes and sizes, allowing him to craft experiences from the ground up. He has designed, coded, produced, and directed everything from small marketing websites, to complex web platforms, mobile apps, interactive installations and VR experiences for a wide array of Fortune 500 brands including Marriott, Sony, Lexus, Budweiser, Chrysler, Macy’s, Infiniti and Lockheed Martin. He was intrinsically involved with the award-winning Field Trip to Mars group VR project which has won over 50 industry awards and was the most awarded campaign at the 2016 Cannes International Festival of Creativity.

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Panel: The Learning Machines
Date/Time: 9:00 AM

There finally is enough computing power for AI to advance into practicality. Consumers are interacting with digital voice assistants, companies are deploying chatbots and cloud-based capabilities can personalize and target in real time. This panel charts the course of how these learning capabilities will play in the world of marketing and advertising.

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