Jan HuckfeldtLenovo Mobile Business Group and Motorola Mobility VP, Global Marketing and Communications
Meet Jan at:
Keynote: From Digital Strategy to Strategy in a Digital World
Date/Time: 9:15 AM In today’s digital age, it is easy to be lured into adopting digital technology simply because it is new and innovative. However, Jan Huckfeldt, VP, Global Marketing and Communications at Lenovo Mobile Business Group and Motorola Mobility, believes that to revive an iconic brand, an integrated marketing approach leveraging multiple channels, including programmatic media, is more impactful than a singular strategy. As we open OMMA at AdWeek, Jan will discuss some of his key learnings as well as his theory that there is no digital strategy anymore; just strategy in a digital world.