September 26-27, 2017Princeton Club, New York City

Imran Ismail

MediaCom USA Senior Partner, Director Business Science and Analytics

Imran joined MediaCom in 2014, having worked previously at Omnicom and IPG. In his current role, he oversees all advanced analytic functions for a variety of clients. He is tasked with effectively leveraging big data within an advanced statistical framework. His experience includes clients across the pharma, technology, personal finance, and travel space including Travelocity, Hertz Car Rental as well as media consulting assignments on Hyatt. Imran has a Master’s degree in Operations Research from Southern Methodist University in Dallas, TX.

Meet Imran at:

Panel: Data, IDs, and Machines: Can We Solve for Cross-Channel, Yet?
Date/Time: 1:30 PM

If identity graphs and ID matching can really bring buyers and sellers to the 1:1 Promised Land, and programmatic systems and machine learning can test, predict and optimize campaigns against identified segments at scale, then the future surely belongs to cross-channel marketing…right? But when you pair first-party, people-based identity data with second and third party programmatic technology does that necessarily empower and enable cross-channel data to flow freely?

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