September 26-27, 2017Princeton Club, New York City

Bruce Kiernan

MEC North America Head of [m]Platform/ Practice Lead, Performance Marketing

A programmatic strategist with 14+ years of digital experience, Bruce is responsible for delivering robust performance marketing strategies for the agency’s domestic and global clients while driving forward MEC’s performance marketing capabilities. Bruce sharpened his programmatic skills most recently serving as programmatic specialist on the agency’s AT&T account. In this role, he focused on driving growth through the use of data and real-time buying and crafted a proprietary programmatic buying practice that delivered measurable business impact for the client. His proven leadership and keen understanding of insights and audience targeting is helping guide clients through the increasingly complexities of the programmatic landscape.

Prior to joining MEC, Bruce worked across several prominent brands such as IBM, Intel, Sprint, Intel during his time at Mindshare, along with Reckitt Benckiser and Farmers Insurance. 

Additionally, Bruce actively participates in several industry panels and presentations as a member of the digital marketing community, plays a critical role in building out new agency initiatives and staff, and acts as a member of vendor advisory boards.

Meet Bruce at:

Panel: Reorganizing for an AI-Driven Future
Date/Time: 3:15 PM

The most powerful uses of AI in marketing most likely will be invisible to consumers and even to many marketers. They will come in automated decisioning about ad buys, adaptive responses to campaign performance across screens, and among departments and partners. How are brands reorganizing for this data-centric, customer-first future? Are their analytics, attribution and media systems learning to work together—or do the machines need to figure that out, too?

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