Craig KostelicCondé Nast, The Food Innovation Group Chief Business Officer
Craig Kostelic was named chief business officer of The Food Innovation Group in January 2017. In this role, he oversees all sales operations, marketing services, brand development and revenue for Bon Appetit, Epicurious, The Farm Studio and FIG Influencers Network. In addition, Kostelic works directly with clients, as well as colleagues on the industry team to bring innovative solutions to market and grow the heritage of each brand.
Kostelic most recently served as head of revenue and head of digital for The Food Innovation Group. Under his sales and digital leadership, The Food Innovation Group hit record highs in terms of revenue, profitability and digital audience growth.
Previously, Kostelic was digital advertising director at Condé Nast Traveler, where he was responsible for all digital revenue streams and oversaw the launch of CNTraveler.com.
Before joining Conde Nast, Kostelic worked at Google where he was responsible for developing and managing national strategic sales for Mobile Display within the automotive vertical. Prior to Google, Craig held numerous sales and marketing roles at Microsoft and Johnson & Johnson.
Meet Craig at:
interview: Corralling the Influencers: A Publisher’s Perspective
Date/Time: 2:15 PM
Influencers are one-person media companies, but they often need legacy media to lend them greater reach and legitimacy with advertisers. Major media companies like Conde Nast often extend their marketing and sponsored content programs with networks of allied influencers. But how are legacy media working best with these new media pioneers? What is and is not working in the influencer networks? How are old media asserting some scale, uniformity, brand halo and even transparency to the influencer ecosystem?← Back to speaker list