Craig KostelicCondé Nast
Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions
Craig Kostelic is chief business officer, revenue at Condé Nast, heading up all advertising sales across the Condé Nast portfolio.
Kostelic most recently served as the chief business officer of The Lifestyle Collection, including The Food Innovation Group (Bon Appétit and Epicurious), Architectural Digest, Condé Nast Traveler and SELF, overseeing all revenue and brand development for the collection of brands.
Previously, Kostelic served as head of revenue and head of digital for The Food Innovation Group. Under his sales and digital leadership, The Food Innovation Group hit record highs in terms of revenue, profitability and digital audience growth. Prior to his role at the Food Innovation Group, Kostelic also served as digital advertising director at Condé Nast Traveler, where he was responsible for all digital revenue streams and oversaw the launch of CNTraveler.com
Before joining Conde Nast, Kostelic worked at Google where he was responsible for developing and managing national strategic sales for Mobile Display within the automotive vertical. Prior to Google, Craig held numerous sales and marketing roles at Microsoft and Johnson & Johnson.
Meet Craig at:
interview: Corralling the Influencers: A Publisher’s Perspective
Date/Time: 2:15 PM
Influencers are one-person media companies, but they often need legacy media to lend them greater reach and legitimacy with advertisers. Major media companies like Conde Nast often extend their marketing and sponsored content programs with networks of allied influencers. But how are legacy media working best with these new media pioneers? What is and is not working in the influencer networks? How are old media asserting some scale, uniformity, brand halo and even transparency to the influencer ecosystem?← Back to speaker list