Jodi Harris

Jodi Harris is Vice President of Consumer Strategy & In­sights for Anheuser-Busch, a wholly-owned subsidiary of Anheuser-Busch InBev. In her role, Jodi leads all as­pects of U.S. consumer-centric strategy across marketing and sales for a broad portfolio of brands – most notably America’s favorite lager, Bud Light, and iconic King of Beers, Budweiser – as well as Michelob ULTRA, Stella Artois, Goose Island, Busch, Lime-A-Rita, Estrella Jalisco and Spiked Seltzer. Jodi oversees all consumer and shopper immersion and research, portfolio strategy, con­sumer planning for brand positioning, communications and innovation, and marketing-mix modeling in the U.S. She also champions the company’s “Women in Beer” em­ployee resource group, which includes programming and mentoring from women at all levels of the organization. Prior to joining AB InBev in 2011, Jodi began her career in market research on the supplier-side at Harris Interactive and TNS and then transitioned to client-side in consumer planning at Diageo USA and Ann Taylor.