September 26-27, 2017Princeton Club, New York City

Jodi Harris

Anheuser-Busch VP, Consumer Strategy & In­sights

Jodi Harris is Vice President of Consumer Strategy & In­sights for Anheuser-Busch, a wholly-owned subsidiary of Anheuser-Busch InBev. In her role, Jodi leads all as­pects of U.S. consumer-centric strategy across marketing and sales for a broad portfolio of brands – most notably America’s favorite lager, Bud Light, and iconic King of Beers, Budweiser – as well as Michelob ULTRA, Stella Artois, Goose Island, Busch, Lime-A-Rita, Estrella Jalisco and Spiked Seltzer. Jodi oversees all consumer and shopper immersion and research, portfolio strategy, con­sumer planning for brand positioning, communications and innovation, and marketing-mix modeling in the U.S. She also champions the company’s “Women in Beer” em­ployee resource group, which includes programming and mentoring from women at all levels of the organization. Prior to joining AB InBev in 2011, Jodi began her career in market research on the supplier-side at Harris Interactive and TNS and then transitioned to client-side in consumer planning at Diageo USA and Ann Taylor.

Meet Jodi at:

Panel: How to Evaluate Influencer Campaigns
Date/Time: 1:30 PM

Is influencer ROI an oxymoron or an achievable metric? With influencer payment rates all over the map and all marketers held to greater accountability, how are brands solving for measurability here? We ask several experienced influence campaigner to speak from example and share their recent cases.

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