Samantha SkeySheKnows President & Chief Revenue Officer
Samantha Skey is President and Chief Revenue Officer for SheKnows Media, web community providing content and utility to over 67 million women (comscore Dec, 2016) and 318 social media fans and followers. SheKnows Media acquired BlogHer in October 2014, StyleCaster in September 2014 and HelloFlo in May 2016. Skey oversees revenue, marketing and operations for all brands within the SheKnows Media portfolio. Since joining the company in February 2013, she has grown the company from $25 million in annual revenue to $65 million projected for 2016.
Skey also led the launch of Hatch, SheKnows Media’s digital storytelling and media literacy program for ‘Generation Z’ in February 2014. Hatch has been covered by leading outlets like TIME, US Weekly, Adweek and Mic more than 103 times, and has won three Telly Awards for producing social impact video content. Likewise, Skey launched The Pitch, the company’s program for female entrepreneurs, in May 2015, and has since created marketing programs for over sixty entrepreneurs and business leaders.
Prior to SheKnows Media, Skey was CRO for Recyclebank Ltd. Earlier in her career she was a member of the early executive team at Alloy Inc., where she served as executive vice president of strategic development for a decade. She helped develop the advertising model for Riddler, one of the web’s first real-time, multi-player, reward-based gaming sites at Interactive Imaginations. She has served in management positions at The Walt Disney Company and CNET, was the chief marketing officer at ThinkPassenger, Inc.
Skey is the recipient of several awards – the most recent of which include New York Business Journal – Women of Influence list (2017); Top Mobile Marketing Women, Business Insider (2016-2017); Cannes Lions Health Shortlist (2016) and the Webby Awards – Nominee (2016 & 2015).
Meet Samantha at:
Panel: How to Evaluate Influencer Campaigns
Date/Time: 1:30 PM
Is influencer ROI an oxymoron or an achievable metric? With influencer payment rates all over the map and all marketers held to greater accountability, how are brands solving for measurability here? We ask several experienced influence campaigner to speak from example and share their recent cases.← Back to speaker list