Oleg Korenfeld is Global Chief Platforms Officer at Wavemaker. Previously, Oleg headed up Advertising Technology & Platforms at Spark Foundry and served as one of the Global Programmatic, Data, Technology and Innovation leads across Publicis Media group. Additionally, Oleg held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap, as well as new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media/Hearst.
Meet Oleg at:
Interview: Data, Data Everywhere
Date/Time: 2:45 PM
The flood of data washing over brands and agencies is forcing them to reorganize and restructure around a data-centric, customer-first approach to marketing. This transformation necessarily puts data scientists like Oleg Korenfeld, the EVP of Ad Tech & Platforms at Spark Foundry, at the forefront of advertising and data strategy and operations. In this interview, Korenfeld will discuss how his team manages the data deluge from first, second and third-party sources, as well as how companies can make sure their analytics, attribution and media systems are working together to better understand what consumers want and need in real-time.
