Boz Boschen

Boz Boschen is digital media director for ndp, a Richmond, VA-based ad agency. He is responsible for monitoring ever-changing consumer media habits in order to build robust and integrated digital media strategies for engaging and successful marketing programs. Boz works with some of the agency’s largest healthcare clients including Kindred Healthcare, Massachusetts General Hospital, VCU Health and others.

Boz joined ndp from Capital One, where he was a member of the brand advertising team, working on their largest products and partnerships. Boz helped design integrated national media strategy for the Venture credit card, as well as the launches of the Journey, Cash and Quicksilver credit cards. He led the NCAA Corporate Champion media partnership with CBS and Turner, including all March Madness media planning, as well as the Orange Bowl and College Football Playoffs partnership with ESPN. Boz’s career in media began at The Martin Agency, where he was a key member of the team that built Alltel Wireless into one of the most successful telecom carriers, winning Effies along the way. His other account planning responsibilities included Pizza Hut, BF Goodrich, NASCAR and new business.

At ndp, Boz is active in the healthcare community, counseling clients through digital transformation and speaking at conferences on a variety of topics related to digital media and healthcare advertising. Boz serves on the Trustworthy Accountability Group’s anti-fraud workgroup, of which ndp is a founding member.