Liliana Caro

Kinetic Worldwide Global CMO

Meet Liliana at:

Panel: Data, IDs, and Machines: Can We Solve for Cross-Channel, Yet?
Date/Time: 1:30 PM

If identity graphs and ID matching can really bring buyers and sellers to the 1:1 Promised Land, and programmatic systems and machine learning can test, predict and optimize campaigns against identified segments at scale, then the future surely belongs to cross-channel marketing…right? But when you pair first-party, people-based identity data with second and third party programmatic technology does that necessarily empower and enable cross-channel data to flow freely?