Greg Meyer

HYFN Head of Influence

At HYFN, Greg Meyer is the head of the Influence practice. The Influence team guides clients through HYFN's end-to-end capability that includes strategy, search and procurement, content creation, amplification and performance reporting and analytics. Prior to HYFN, Greg has spent most of career as a senior director at major agencies including Lowe Worldwide, Mullen, Hill Holliday and VML.

Meet Greg at:

Panel: How to Evaluate Influencer Campaigns
Date/Time: 1:30 PM

Is influencer ROI an oxymoron or an achievable metric? With influencer payment rates all over the map and all marketers held to greater accountability, how are brands solving for measurability here? We ask several experienced influence campaigner to speak from example and share their recent cases.

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