Michelle Lomas

As VP, Head of Content & Hearst Activation Michelle’s role is to identify innovative ways to integrate iCrossing’s powerful performance marketing capabilities, with the breadth of expertise and insights from Hearst, to create content marketing programs that deliver real business results. iCrossing’s position as the only digitally native agency owned by a media, content and entertainment company is unrivaled in the marketplace, and our experience in publishing and access to audience insights allow us to create compelling content marketing strategies and programs that help brands find their voice and build audiences.

With over a decade in the media industry, Michelle has joined us from Sydney Australia where she has worked for major brands such as Unilever, Microsoft, Hyundai, Coca-Cola, KFC and the Australian Defense Force. Prior to iCrossing, Michelle held Head of Brand Partnership roles in both Ensemble Australia and Mediacom Australia, where she oversaw the significant growth in partnerships and branded content strategies for her clients, leading a team of partnership and content experts to deliver strategic content engagement programs for brands across media, sport, and event platforms.