Marcus White

Grow Creative Director

Marcus has spent over a decade crafting award-winning digital campaigns and social activations for clients such as American Express, UNIQLO, Converse, Samsung, eBay, Google and Spotify. He’s collaborated creatively with Jane Lynch, Maru the cat, Karlie Kloss, Neil Patrick Harris and Sofia Vergara. In between convincing celebrities to do crazy stuff online he’s had his work featured in the Museum of the Moving Image, helped Rihanna release the fastest album to go platinum ever, created the first brand campaign to get more than 1M Fans on Facebook, and even designed a piece of bling for Snoop Dogg. Marcus’s work has won numerous awards including Cannes Lions, Clio’s, The One Show, Webby’s, FWA, and more. He spends his free time with his wife and son as far away from the internet as possible — preferably outdoors, riding a board, or on a boat.

Meet Marcus at:

Panel: Data, IDs, and Machines: Can We Solve for Cross-Channel, Yet?
Date/Time: 1:30 PM

If identity graphs and ID matching can really bring buyers and sellers to the 1:1 Promised Land, and programmatic systems and machine learning can test, predict and optimize campaigns against identified segments at scale, then the future surely belongs to cross-channel marketing…right? But when you pair first-party, people-based identity data with second and third party programmatic technology does that necessarily empower and enable cross-channel data to flow freely?

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