Sara Guaglione

MediaPost Reporter

Meet Sara at:

interview: Corralling the Influencers: A Publisher’s Perspective
Date/Time: 2:15 PM

Influencers are one-person media companies, but they often need legacy media to lend them greater reach and legitimacy with advertisers. Major media companies like Conde Nast often extend their marketing and sponsored content programs with networks of allied influencers. But how are legacy media working best with these new media pioneers? What is and is not working in the influencer networks? How are old media asserting some scale, uniformity, brand halo and even transparency to the influencer ecosystem?