Joe is one of the most respected journalists covering the advertising industry.
He has unparalleled access to some of the most influential thought leaders in media, from agency CEO’s to Fortune 500 CMO’s. Joe has built his reputation over 30+ years, and is the only journalist to have held prominent positions at all the industry’s Big 3 trade publications (MediaPost, Advertising Age and Adweek).
Joe has a unique talent for contextualizing news and information for media buyers, planners and brand marketers in a way that is relevant to their day-to-day media decision-making process. He is routinely sourced in news stories about advertising and has frequently been called upon by industry leading organizations to serve as moderator or guest speaker at their events and symposia. He is the rare journalist who has earned the status of a true thought leader in the industry he covers.
Meet Joe at:
People-Based Marketing Awards
Date/Time: 12:00 PM
The People-Based Marketing Awards celebrate people and organizations that excel in leveraging technology, data and platforms to reach real people, as opposed to objectifying them as “consumers,” segments, impressions, metrics, KPIs or other dehumanizing marketing measurement terms and concepts. The 2017 awards recognize winners in three categories: Marketer (Loews Hotels), Agency (Elicit LLC), and Media (Spotify). A short panel led by editor-in-chief Joe Mandese will feature discussions of best practices, insights and inspiration that make for award-winning people-based marketing campaigns.
