Alan Chapell is an attorney and industry analyst focusing on privacy within the interactive media and technology landscape. After several years at a DM agency, Chapell took a five month sabbatical in Mumbai to write music jingles for Indian TV (which seemed like a great idea at the time). After returning from India, Chapell moved to New York and to Jupiter Research. Chapell founded Chapell & Associates in October of 2003. Since then, his firm has helped over 100 media and technology companies craft their privacy and data strategy. Chapell graduated from the University of Connecticut and Fordham University School of Law, is a member of the New York bar, and is a Certified Information Privacy Professional. When not advising companies on privacy, Chapell enjoys playing music.
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Panel: Buying People Programmatically
Date/Time: 9:45 AM
In May, a group of programmatic and people-based marketing technology providers vowed to create a standardized, universal identifier that would be used by buyers and sellers across programmatic channels and platforms. The new standard would replace cookies and other proprietary identifiers used in programmatic bidding so that buyers and sellers have a better idea of the people behind the data they are targeting—as well as their histories, preferences and intentions. How does a universal identifier change the game for buyers and planners? Will it cause them to shift spending away from Google and Facebook towards other media? What privacy and fraud concerns does a universal identifier raise?
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