Michael Kaushansky
Havas North America
President of Helia, Chief Data Officer
Michael oversees Havas Digital's insights and analytics group, including further developing its digital product and driving value for clients across agency groups. In this role, he also works closely with Havas Media sister agency MPG's research team to ensure seamless, integrated processes and insights across business units.
Michael has been involved in the field of analytics for more than 15 years, with a strong focus on consumer insights, statistical modeling and online marketing analysis. He also possesses Masters of Science degree in applied mathematics and operations research.
Meet Michael at:
People-Based Marketing Awards
Date/Time: 12:00 PM
The People-Based Marketing Awards celebrate people and organizations that excel in leveraging technology, data and platforms to reach real people, as opposed to objectifying them as “consumers,” segments, impressions, metrics, KPIs or other dehumanizing marketing measurement terms and concepts. The 2017 awards recognize winners in three categories: Marketer (Loews Hotels), Agency (Elicit LLC), and Media (Spotify). A short panel led by editor-in-chief Joe Mandese will feature discussions of best practices, insights and inspiration that make for award-winning people-based marketing campaigns.
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