Victor Wong is the CEO and co-founder of Thunder, a creative management platform for brands to personalize and optimize creative cross-channel. This 60-person company counts some of the largest brands in the world as customers including ABInBev, InterContinental Hotels Group, and Kimberly Clark.
He has been a guest lecturer and speaker at NYU, Yale School of Management, DMEXCO, MediaPost and Ad:Tech. Victor has also been named both Ad Age's 40 Under 40 and Forbes 30 Under 30 for his work with Thunder.
Meet Victor at:
Panel: Can Robots Fix Programmatic Creative?
Date/Time: 10:45 AM
The technology behind programmatic advertising is improving all the time. Add bots to the stack and suddenly campaigns are learning how to target, test and optimize on the fly, at scale, and in real-time. While advancements in automated marketing should be game-changers for brands, the fact remains that technology can’t do everything. Only humans can turn stacks of laser-targeted tech into a conduit for richer customer relationships by creating stories that appeal to real people. After all, humans still interpret context better than robots—at least, for now.
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