Reuben Steiger
Method PrincipalAs a Principal in Method’s New York studio, Reuben works with our clients to help define business strategies that our team can translate that into world-class products.
Reuben has spent the bulk of his career building products that improve people's connections with each other through computer interfaces, a logical choice for the child of an anthropologist and a computer scientist. Prior to joining Method, Reuben was the Managing Director of the IPG Media Lab, Interpublic Group's advanced research facility in midtown Manhattan. There he designed and launched technologies with the potential to change the way we live.
Meet Reuben at:
Panel: When Out-of-Home Thinks Out-of-the-Box
Date/Time: 3:15 PM
Augmented reality, facial recognition, projection technologies that can create new media inventory literally out of thin air ... out-of-home has always been the trailblazer of the media future, making science fiction become scientific fact. This panel will feature some of the industry’s leading futurists to explain how new technologies ranging from near field communications to Google Goggles to Microsoft Kinect are transforming how consumers experience brands in OOH locations, and what might come after that.
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