Mike Bloxham

Mike Bloxham has worked in media research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis.  In addition to his private sector experience, Mike spent eight years at the helm of the multi-million dollar research function within Ball State University's Center For Media Design – best known for it’s ground-breaking and large-scale observational research studies of media use.

Frank N. Magid Associates has provided research-based counsel to clients in the media space for almost sixty years.  At Magid Mike is charged with expanding a practice focused on providing research and consulting solutions to a wide range of clients seeking to make the right decisions with regard to all aspects of video across all platforms; from brands seeking to leverage video within the marketing mix, through media and content owners looking to improve business performance to ad tech companies developing business models to harness cross-platform data sets. He is also one of the leads on Magid’s new consumer-centric VR Research Consortium which involves a number of media owners and advertisers as well as The VR Society.

His work in advertising and marketing in the media has crossed all platforms and formats including sponsorships and issues from ad effectiveness and receptivity to testing emerging ad formats in different media environments.

He has spoken at events internationally for organizations including CES, NAB, NATPE, the Financial Times, Time Warner, MIP, Microsoft, Nestle and many more. He has also been widely quoted in the press and is a long-time contributor to Mediapost.

Mike also sits on the Executive Committee of the Interactive Media Peer Group at the Television Academy of Arts and Sciences, the Advertising Research Foundation’s 2015-16 Board of Curators and on the Advisory Board of Turner’s new Ad Lab initiative, which is focused on innovating ad models. He is also a long-time juror for Mediapost’s Creative Media Awards.