Ryan Laul
[d] theory DirectorRyan started his OOH career in 2003 at Zenith Media in their NY Office - OOH Group. While there he mainly worked on Allied Domecq Wines and Spirits, Tylenol, Georgia Pacific, Astra Zeneca, HSBC, and Toyota Scion. His work there garnered back-to-back Best of Times Square / Sunset Strip Awards for Maker’s Mark and Tylenol. After 2 years with Zenith, Ryan moved over to Outdoor Vision / Posterscope. There he was a Account Director on such accounts as CVS, Motorola, Schick, TV Guide, New Balance, TYCO, New Line Cinema, Lacoste and Reebok. Most notably he was a driving force behind Motorola’s OOH resurgence in 2005 - 06, helping the brand launch their SLVR and Q mobile devices. In September 2006 Ryan took the task of spearheading Posterscope USA’s Digital Division - Hyperspace. Ryan oversees all US Hyperspace offices and is responsible for the Digital OOH media implementation for all of Posterscope USA’s accounts. Ryan currently sits on the OVAB Agency Advisory Board, as well as, OAAA Technology and Interactive Committees. Ryan graduated from Adelphi University in 2002 with a BA in Business Management and Marketing. Ryan also played 4-years of College Basketball here in the US and overseas in Italy.
Meet Ryan at:
Panel: When Out-of-Home Thinks Out-of-the-Box
Date/Time: 3:15 PM
Augmented reality, facial recognition, projection technologies that can create new media inventory literally out of thin air ... out-of-home has always been the trailblazer of the media future, making science fiction become scientific fact. This panel will feature some of the industry’s leading futurists to explain how new technologies ranging from near field communications to Google Goggles to Microsoft Kinect are transforming how consumers experience brands in OOH locations, and what might come after that.
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