David Leider

Gas Station TV CEO

With more than 20 years experience in the media, automotive, consumer packaged goods, retail, and technology sectors; David Leider is a foremost authority in the digital media industry. As CEO of Gas Station TV, Mr. Leider heads all business operation as well as client and partner relations. Mr. Leider leveraged his business expertise to successfully lead his team in launching GSTV in 100+ DMAs reaching over 31MM people monthly.

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Panel: Demand-Side Platitudes
Date/Time: 1:15 PM

How do buyers view the roll of digital out-of-home media in a rapidly changing overall media marketplace, where “demand-side” platforms, agency trading desks, and real-time bidding seem to be transforming the way all media get bought and sold? Buyers on this panel will include both generalists and outdoor specialists, as well as a trading desk perspective, who will hopefully answer the question: Will OOH ever go DSP?

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