Adam Potashnick
Mediacom SVP, Group Account DirectorAdam Potashnick is a “Cross Media Athlete” at MediaCom, overseeing the Dell account. He is committed to building the Dell business through innovation, accountability and results. Adam continuously searches for alternate approaches, first to market solutions, scalable strategies for emerging media, and more powerful ways to harnessing traditional media
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Panel: Where Does Digital Out-of-Home Belong in the Media Plan?
Date/Time: 10:30 AM
Too often it seems that digital out-of-home is left off the strategic plan. In this panel, agency media planners with responsibility for developing an integrated approach to all media will explain how they currently see DOOH within the media mix. How does the sector need to develop to strengthen its position? This will be a warts-and-all discussion about current sector strength and weaknesses and what planners need from DOOH vendors.
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