Michelle Harmon Madsen

LiquidThread/MediaVest VP, Director of Global Strategy and Sponsorship

As Vice President, Director of Global Strategy and Partnerships for Liquid Thread, the branded entertainment division of MediaVest, Michelle Harmon-Madsen develops unique entertainment properties for the P&G brands. She works closely with producers and content creators to engage consumers, communicate brand messaging, and drive value for their global business. She also leads business development and sponsorship for the People’s Choice Awards and P&G owned web properties.

Meet Michelle at:

Panel: Brand Storytelling -- How Can Digital Out-of-Home Creative Play a Central Role?
Date/Time: 11:30 AM

Increasingly brands approach their communications in terms of storytelling with integration taking place across media platforms. Leading creatives discuss the opportunities for digital out-of-home media as storytelling vehicles that reach consumers at key moments and offer their viewpoint on how creative potential can be leveraged.

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