Steven Wong

Ready State Co-founder and CMO

Steven Wong is the CMO and a co-founder at Ready State, a digital marketing agency. Ready State takes an investigative approach to marketing for brands including Airbnb, Torani, Google, HPE, and Cisco. He loves creating businesses that introduce new products, and helping established teams work better. Currently, he is trying to figure out how A.I. can benefit commercial creativity.

Meet Steven at:

Panel: Can Robots Fix Programmatic Creative?
Date/Time: 9:15 AM

The technology behind programmatic advertising is improving all the time. Add bots to the stack and suddenly campaigns are learning how to target, test and optimize on the fly, at scale, and in real-time. While advancements automated marketing should be game-changers for brands, the fact remains that technology can’t do everything. Only humans can turn stacks of laser-targeted tech into a conduit for richer customer relationships by creating stories that appeal to real people. After all, humans still interpret context better than robots—at least for now.

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