MediaPost Publications - AI & IoT Daily 09/02/2015

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Connected Thinking

Trident Gum Taps Startup to Leverage Wearable Data for Marketing

by Chuck Martin, Staff Writer

All that data coming from wearables like fitness trackers and smartwatches now has a place to go and, more precisely, it has a way to get there. A Mondelez International … Read the whole story

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COMMENTARY
Who's Who On The Adoption Curve
by Gord Hotchkiss, Featured Contributor
For me, the adoption curve of the Internet of Things is fascinating to observe. Take the PoloTech shirt from Ralph Lauren, for example. It's … Read the whole story
Google Takes On A New Look, Brand Identity
by Laurie Sullivan
Google took on a new identity Tuesday. The Mountain View, Calif. company rebranded and took on a new logo that more closely identifies with … Read the whole story