Connected Thinking
by Chuck Martin, Staff Writer
As the number of Internet-connected televisions hits serious mass market numbers, the marketing question of the day is how consumers will deal with the actual interactivity at their fingertips. To … Read the whole story
by Aaron Baar
"[Smart Home technology] has the potential to touch across almost any category," Rob Barrish, GfK's senior vice president for technology in North America, tells … Read the whole story
by Wayne Friedman
Connected TV users will continue to rise over the next five years --- but at slower growth rates as it reaches higher U.S. penetration. … Read the whole story
by Laurie Sullivan
Google, Microsoft and Facebook have begun testing ways that virtual reality and augmented reality can improve how brands connect with consumers, including interfaces like … Read the whole story