Connected Thinking
by Chuck Martin, Staff Writer
The Internet of Things will open an entirely new dimension of consumer targeting. This matters a lot, since marketers who rely only on demographics to reach consumers risk missing more … Read the whole story
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by Thom Forbes
Ford and Google are reportedly set to announce a partnership to build self-driving cars in a nonexclusive deal that addresses the weak spots in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google seems to have found a partner to manufacture its self-driving vehicles. Ford reportedly will announce a joint venture with Google at an industry … Read the whole story
by Aaron Baar
The Chinese electronics brand and agency DDB New York have launched a "1,000 Hours of Greatness" campaign in which the company will give away … Read the whole story