Monday, March 14, 2016
Connected Thinking
Established companies are waking to the import of The Internet of Things and starting to extend their businesses to leverage it for new ways to reach consumers. At OMMA SXSW … Read the whole story
Biometrics and imagination will transform into utilities that give brands the ability to collect wearable data from the human body for smarter ad targeting. … Read the whole story
AUSTIN, TEXAS -- That's what Doug Ziewacz, head of North America media and advertising for UnderArmour Connected Fitness, suggested during the OMMA SXSW "Internet … Read the whole story
AUSTIN, TEXAS: Coca-Cola will introduce IOS and Android in their respective "native services" in spring 2016 that allow consumers to earn rewards points for … Read the whole story
