Connected Thinking
by Chuck Martin, Staff Writer
Many of the challenges of adopting and implementing any major new technological innovation are internal and not technological. I run into countless execs at various levels both in and out … Read the whole story
COMMENTARY
by Joe Mandese
To illustrate just how different the next generation of media consumers truly are, Twitter Head of Agency Sales David Roter offered a personal anecdote … Read the whole story
by Chase Martin
Although agency executives generally agree that the goal of using virtual reality is immersion that engages consumers, there seems to be uncertainty on the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
About 6.4 billion "things" are currently connected to the internet, and Gartner predicts that this number will reach 20.8 billion by 2020. Read the whole story