It's taken a number of years, but augmented reality finally is getting some traction. One of the initial uses was in real estate, when Amsterdam-based Layar created an AR app … Read the whole story
"By understanding the technology and processes that support technology innovation, CMOs can create meaningful connections between their brand and customer," says Boxever's John Callan. Read the whole story
Virtual reality will emerge as the next big thing in digital advertising says the Interactive Advertising Bureau (IAB), by Leonard Klie, in a recent … Read the whole story
As Apple Watch sales tank and Pebble sells to Fitbit, it's clear that too many people have been making too many wearables for too … Read the whole story