Connected Thinking
The Internet of Things is moving into retail. Yesterday I wrote here about the retail move to smart shelves, which include small displays for dynamic pricing along with sensors that … Read the whole story
One agency has developed a structured approach to creating augmented reality and virtual reality experiences for clients and encourages other agencies to adopt the … Read the whole story
- COMMENTARY
Threatening to upset the domestic smartphone market, Google reportedly plans to bring its Android One phones to the U.S. Read the whole story
"Given the uniqueness of 'Mood Roads,' we are looking at ways to bring the experience to venues beyond Sundance," Acura's Jessica Fini tells "Marketing … Read the whole story
COMMENTARYThe location of shoppers with smartphones in stores is getting much more precise thanks to LED lighting with tracking technology built in. The connected … Read the whole story
"It's been a consistent process," says Risa Becker, SVP of research operations at GfK MRI. "We've been tracking this for years, and the trend … Read the whole story
