Connected Thinking
by Chuck Martin, Staff Writer
The connected television is becoming more of a core home component of the Internet of Things and, depending on the demographic, an important device for certain markets. About three-fourths (74%) … Read the whole story
by Chase Martin
Connected cars seem to be gaining momentum with more than one product introduction at Mobile World Congress this week. Products on display at the … Read the whole story
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by Tobi Elkin
YuMe said it has joined with Nielsen to launch a programmatic platform-based campaign-based audience measurement offering for connected TV (CTV) campaigns. The solution allows … Read the whole story
by Karlene Lukovitz
Most pairs of the limited-edition sneakers will be used for various promotional purposes, but a handful will be made available to the public closer … Read the whole story
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by Wayne Friedman
Traditional pay TV distributors witnessed some of the steepest declines in fourth-quarter 2016, but adding in new "virtual" pay TV providers trimmed those drops. … Read the whole story
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by Tobi Elkin
Audience measurement and data platform Tru Optik is partnering with Videology. The aim is to enable Videology clients to access Tru Optik's OTT marketing … Read the whole story