Connected Thinking
If nothing else, people who wear smartwatches are using them to track their steps. While the wearable devices can be used to track location, set times, deal with messages, set … Read the whole story
As marketers push for consumers to adopt smart home devices, an industry association is aiming to bring transparency and trust in securing those devices. … Read the whole story
Customers who used their smartphones more frequently in concert with connected home devices were also more satisfied with their devices than those who used … Read the whole story
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For the latest/greatest marketing technology -- and, more to the point, still-emerging machine-learning capabilities -- to really create awesome value, marketers must connect it … Read the whole story
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OTT is looking to "replace" traditional pay TV services: cable, satellite or telco. Sling TV is now estimated to have more than 1 million … Read the whole story
