Connected Thinking
by Chuck Martin, Staff Writer
New security methods around connected things may help consumers more safely pay for things they are buying. Biometric identifiers are growing and providing new ways to authenticate who someone is. … Read the whole story
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by Chase Martin
Worldwide on-demand connectivity may soon be coming to IoT devices of all types, thanks to a newly adopted SIM capability. Softbank just launched a … Read the whole story
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by Tobi Elkin
Screen6 launched a new data feature that will enable it to identify all devices within a household. The tool aims to extend campaign reach … Read the whole story
by Laurie Sullivan
Marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR). Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
It's the end of era. Yes, for the first time ever, Android has bested Microsoft Windows as the world's most popular operating system, according … Read the whole story
COMMENTARY
by Karlene Lukovitz
While there are indeed many moving parts within the advanced television ecosystem, implementing effective campaigns isn't as daunting as some might assume, according to … Read the whole story