Connected Thinking
There are two approaches in how consumers start their interactions with voice assistants, different kinds of drones are now flying, and city trash containers are being outfitted with beacons for … Read the whole story
A new survey says 62% of media-buying executives believe OTT ad spending will increase. Industry estimates are that advertising revenue is going to premium … Read the whole story
The new "custom" offering makes it possible for users to share geo-fenced stories with select friends. For example, people can use the new feature … Read the whole story
Ad spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers and White Ops … Read the whole story
- COMMENTARY
Flow, the highly engaged mental state when we're completely absorbed with the work at hand, may be the one thing that machines can't replicate … Read the whole story
In the latest American Customer Satisfaction Index, both sectors tied for last place among the 43 industries tracked. Only wireless telephone providers were the … Read the whole story
- COMMENTARY
Addressable TV is poised to make a big leap in adoption and spending. It's a simple trial and repeat equation. When advertisers know it, … Read the whole story
