Connected Thinking
by Chuck Martin, Staff Writer
Despite Apple's ability to turn phones into gold, its foray into the smart speaker market dominated by Amazon is facing much more of an uphill climb. Apple's Siri-controlled HomePod, recently … Read the whole story
by Chase Martin
As virtual reality and artificial intelligence make their way into the travel industry, consumers may not be fully on board. Most adults prefer traditional … Read the whole story
by Laurie Sullivan
The ad campaign uses IBM Watson Ads to introduce the Prius Prime, a new plug-in hybrid model that went on sale earlier this year. … Read the whole story
COMMENTARY
by Sarah Fay
The days of advertising campaigns founded primarily on big creative ideas appear to be dwindling, and data is stepping up to play more of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers are not preparing for a world where mobile, voice and local search, and the reliance on intelligent agents like chatbots, change consumer interactions … Read the whole story
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by Laurie Sullivan
Facebook and Deloitte Digital released findings from a study showing that marketing organizations are not yet operating as digital businesses. Companies are "doing" digital, … Read the whole story