Connected Thinking
Virtual reality is joining shopper marketing. A virtual supermarket was created for a major brand to measure the impact of various in-store marketing approaches. The pilot program was created by … Read the whole story
Google just launched a platform for creating 3D objects in virtual reality. The platform, called Blocks, was developed as a tool to bring simple … Read the whole story
Viewers will play an active role in the race and serve as a virtual pit crew. Prompts will encourage fans to use reaction emojis … Read the whole story
IBM named Michael Mendenhall on Friday as the new chief marketing officer of Watson, the company's artificial intelligence brand. Read the whole story
- COMMENTARY
Google Glass may not have been so farfetched -- especially when considering Andrew Murphy's vision of how Apple might present a screenless world through … Read the whole story
- COMMENTARY
The promise for artificial intelligence (AI) and machine learning in email marketing is exciting. Unfortunately, a lot of the conversations about the uses of … Read the whole story
- COMMENTARY
It's machine learning's ability to see patterns and understand consumer behavior that equips marketers with the information they need to better segment and target … Read the whole story
