Connected Thinking
by Chuck Martin, Staff Writer
Retailers are buying into artificial intelligence with the expectation that it will improve customer engagement. Many marketing executives also look at engagement as impacting revenue and driving
purchases, according to … Read the whole story
-
by Laurie Sullivan
In a collaborative effort to further the use of blockchain technology, Microsoft and Intel announced Thursday the development of the Coco Framework, which the … Read the whole story
by The Editor
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story