Connected Thinking
by Chuck Martin, Staff Writer
The growth of digital voice assistants is going to be explosive and now a mass of new advertising is projected to follow those devices. Smart speakers such as Amazon Echo … Read the whole story
by Aaron Baar
"As we move into the holiday season, our marketing campaigns will continue to convey the highly immersive, transformative nature of PlayStation VR," Mary Yee, … Read the whole story
by Tanya Gazdik
The campaign aims to increase brand awareness and engagement and drive user acquisition by reinforcing the global impact Fitbit has had, Fitbit CMO Tim … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Two in five marketers participating in the study believe chatbot use will increase for their company in 2017. Respondents with 15 or more years … Read the whole story