The growth of digital voice assistants is going to be explosive and now a mass of new advertising is projected to follow those devices. Smart speakers such as Amazon Echo … Read the whole story
"As we move into the holiday season, our marketing campaigns will continue to convey the highly immersive, transformative nature of PlayStation VR," Mary Yee, … Read the whole story
The campaign aims to increase brand awareness and engagement and drive user acquisition by reinforcing the global impact Fitbit has had, Fitbit CMO Tim … Read the whole story
Two in five marketers participating in the study believe chatbot use will increase for their company in 2017. Respondents with 15 or more years … Read the whole story