Connected Thinking
by Chuck Martin, Staff Writer
Tracking consumers through sensors inside clothing they buy from L.L. Bean now will not be happening. It was reported in "The Wall Street Journal" and numerous other publications around the … Read the whole story
by Chuck Martin
Viewers of the opening ceremony at the Olympics got a new view of the evolution of drones. Intel used more than 1,200 Shooting Star … Read the whole story
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by Chuck Martin
R/GA has selected nine companies that use Internet of Things technologies to participate in its venture program. At the same time last year, R/GA … Read the whole story
by Karlene Lukovitz
The campaign also includes radio, online video and display ads, rich media banners, paid and owned social media, shopper media, PR, a "care packages" … Read the whole story
COMMENTARY
by John Ounpuu, Columnist
In recent years, we marketers have tied ourselves closely to the tech industry, doing our part to fuel its rise. It seemed like a … Read the whole story
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by Larissa Faw
The TV spot first debuted in Boston during the Super Bowl on February 4, and will expand to select U.S. markets over the next … Read the whole story