Connected Thinking
Billed as the first telematics-based ad network, Answer Marketplace plans to connect insurance advertisers with millions of drivers via a network of publishers' apps. The network plans to leverage the … Read the whole story
Across metrics including click-through rates, viewability and video completion, 360-degree VR ads performed better in every dimension, according to the study by OmniVirt, which … Read the whole story
Smartphone companies shipped 1.5 billion devices last year -- down .5% from a year earlier, according to the latest quarterly mobile phone tracker by … Read the whole story
Less than five years ago, Jamie Siminoff couldn't get the panelists on ABC's "Shark Tank" to bite on his terms for 10% of his … Read the whole story
The survey asked marketers which paid media is best for acquisition. Social and search led for mobile apps -- with 35% and 34%, respectively … Read the whole story
Only 8% of SMBs in the UK are up to speed on GDPR. But many are trying, according to a study by the Federation … Read the whole story
