Connected Thinking
For smart home devices, brand loyalty may take a back seat to interoperability. Consumers planning to by a smart home device consider it more important for any new device to … Read the whole story
Most consumers want to install and maintain their own smart home products, according to a new study by GfK. More than half (52%) of … Read the whole story
Wearable brand maker Fitbit has shipped more than 1 million Fitbit Versa devices since its general availability and its new female health tracking feature … Read the whole story
Acxiom, one of the biggest U.S. Big Data firms, has announced two significant integrations enabling advertisers and agencies to target Americans with much greater … Read the whole story
The fashion recommendations link directly to sellers across Amazon's marketplace. It's not clear whether Amazon will charge merchants to recommend or sponsor their products, … Read the whole story
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As we become more familiar and comfortable with this language exchange, we must look at the effect it will produce on the culture of … Read the whole story
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Thumbing its nose at Facebook, Apple is taking direct aim at the social giant's Web-tracking tools. What Apple's calls an "Intelligent Tracking Prevention" feature … Read the whole story
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GDPR is a wake-up call to marketers across the US to take stock of their own data and think about whether they are maximizing … Read the whole story
