Connected Thinking
by Chuck Martin, Staff Writer
For smart home devices, brand loyalty may take a back seat to interoperability. Consumers planning to by a smart home device consider it more important for any new device to … Read the whole story
by Chuck Martin
Most consumers want to install and maintain their own smart home products, according to a new study by GfK. More than half (52%) of … Read the whole story
by Chuck Martin
Wearable brand maker Fitbit has shipped more than 1 million Fitbit Versa devices since its general availability and its new female health tracking feature … Read the whole story
by Joe Mandese
Acxiom, one of the biggest U.S. Big Data firms, has announced two significant integrations enabling advertisers and agencies to target Americans with much greater … Read the whole story
by Laurie Sullivan
The fashion recommendations link directly to sellers across Amazon's marketplace. It's not clear whether Amazon will charge merchants to recommend or sponsor their products, … Read the whole story
COMMENTARY
by Nicole McCallum, Op-Ed Contributor
As we become more familiar and comfortable with this language exchange, we must look at the effect it will produce on the culture of … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Thumbing its nose at Facebook, Apple is taking direct aim at the social giant's Web-tracking tools. What Apple's calls an "Intelligent Tracking Prevention" feature … Read the whole story
COMMENTARY
by Stephen Upstone, Op-Ed Contributor
GDPR is a wake-up call to marketers across the US to take stock of their own data and think about whether they are maximizing … Read the whole story