It may not touch augmented reality in the long term, but virtual reality will be the fastest-growing media and entertainment category by revenue over the next five years. Total VR … Read the whole story
Universal is launching an interactive cinematic virtual reality game in advance of its Jurassic World: Fallen Kingdom movie later this month. The game, Jurassic … Read the whole story
Google CEO Sundar Pichai wrote that while the company will not develop artificial intelligence for weapons, it will continue to work with governments and … Read the whole story
The parent of a young YouTube user who allegedly was tracked by Google for ad-targeting purposes has no grounds to bring a privacy lawsuit, … Read the whole story
SteelHouse's survey of marketers found that 78% plan to buy ad inventory on connected TV devices and services in the next 12 months. Read the whole story
WPP Chairman Roberto Quarta is pushing for an overhaul that better supports digital advertisers, and plans to merge under-performing agencies into other more productive … Read the whole story