Connected Thinking
Marriott is adding Amazon's Alexa to hotel rooms at select hotels as part of Amazon's new Alexa for Hospitality program. Marriott will be installing Amazon Echo devices in select properties … Read the whole story
Tequila bottles are getting connected in advance of a summer soccer campaign. El Jimador, the tequila brand of Brown-Forman, the Louisville-based spirits company with … Read the whole story
200 Frosted Flakes, Keebler Fudge Stripes boxes sold only on Amazon have embedded screens to view behind-the-scenes content. Read the whole story
COMMENTARYDays after opening the Festival of Creativity in Cannes, France, with news that it was tamping down on its influencer marketing policy, Unilever CMO … Read the whole story
- COMMENTARY
From a strategic perspective, it's likely the flow of dollars from linear to digital environments is partly a reflection of digital's increasing imitation of … Read the whole story
- COMMENTARY
Do you know where your data came from, where it is and what it's doing? Read the whole story
