Connected Thinking
by Chuck Martin, Staff Writer
Marriott is adding Amazon's Alexa to hotel rooms at select hotels as part of Amazon's new Alexa for Hospitality program. Marriott will be installing Amazon Echo devices in select properties … Read the whole story
by Chuck Martin
Tequila bottles are getting connected in advance of a summer soccer campaign. El Jimador, the tequila brand of Brown-Forman, the Louisville-based spirits company with … Read the whole story
by Karlene Lukovitz
200 Frosted Flakes, Keebler Fudge Stripes boxes sold only on Amazon have embedded screens to view behind-the-scenes content. Read the whole story
COMMENTARY
by Joe Mandese
Days after opening the Festival of Creativity in Cannes, France, with news that it was tamping down on its influencer marketing policy, Unilever CMO … Read the whole story
COMMENTARY
by Devin Fallon, Op-Ed Contributor
From a strategic perspective, it's likely the flow of dollars from linear to digital environments is partly a reflection of digital's increasing imitation of … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Do you know where your data came from, where it is and what it's doing? Read the whole story