Connected Thinking
by Chuck Martin, Staff Writer
Malibu is connecting more of its bottles of rum. As part of its "Because Summer" campaign, Malibu and its Internet of Things agency SharpEnd are creating 300,000 NFC-enabled bottles to … Read the whole story
by Chuck Martin
Smart speaker maker Sonos filed for an IPO on the Nasdaq stock exchange Friday. "We intend to use the net proceeds from this offering … Read the whole story
by P.J. Bednarski
For instance, 61% of those with Vizio sets weren't sure if their smart TV collected data, and 21% said they were not being monitored. … Read the whole story
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by Ray Schultz
Worldwide, there are more people who are not concerned with data use than there are in the U.S., a study shows. Read the whole story
COMMENTARY
by Alex Petrilli, Op-Ed Contributor
Smart TVs provide better, more intuitive data that is changing the way advertisers measure a campaign's success and how they choose to reach target … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
European researchers have used machine learning to find that Google, Facebook and others are failing to live up to the GDPR gold standard. Read the whole story
COMMENTARY
by Sara Guaglione, Staff Writer
Many publishers and advertisers alike cite ad fraud as a big problem in the industry - it cost advertisers an estimated $7 billion in … Read the whole story