Connected Thinking
by Chuck Martin, Staff Writer
The phenomenon of Pokemon Go put augmented reality on the awareness map for many consumers, even though that was only one use. It turns out there may be a wide … Read the whole story
by Chuck Martin
While major automakers and companies including Uber, Waymo and Apple work on developing self-driving vehicles, most consumers want to remain in the driver's seat, … Read the whole story
by Sarah Mahoney
To increase relevance, it added a digital element, using a new app called Made You Smile. The app works with Gymboree's graphic t-shirts. Read the whole story
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by Laurie Sullivan
Within the IAB working group, the goal is applying learnings from the pilot to develop an industry white paper that outlines best practices and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The company's video targeting platform dynamically inserts personalized messages with help from data seeped in machine learning and AI, along with about $70 million … Read the whole story