Connected Thinking
Mackmyra Swedish Whiskey is adding near-field communication technology to its bottles in a campaign that connects with customers through a smartphone tap of the bottle. Read the whole story
The California Department of Motor Vehicles has granted Google spinoff Waymo the first permit in the state to start driverless testing on public roads. Read the whole story
Customers who have the remotes with hidden voice commands and connected lights from Philips Hue or LiFX can say "Xfinity Home, Happy Halloween," or … Read the whole story
Travelocity is introducing its first augmented reality experience, allowing consumers to interact with the online travel agency's Roaming Gnome. The AR feature, which gamifies … Read the whole story
The Chinese smartphone manufacturer announced a deal to sell OnePlus 6T phones exclusively in T-Mobile stores. Read the whole story
Return Path's Dynamic Optimization combines analytics and a brand's data to overcome list fatigue and low inbox placement, the company says. Read the whole story
The case studies illustrate the ways marketers can drive growth, lift, recall and ROI and show the benefits of integrating digital out-of-home with mobile … Read the whole story
New iPad with all the add-ons costs a cool $2,356; completely tricked-out Mac Mini is upwards of $4,000. Ouch. Read the whole story
